“Chemical Chronicle – News and insights from the world of chemical industry”
Titanium dioxide is not an artificial color but a naturally occurring mineral often used as a whitening agent in a variety of products including food, cosmetics and paints. As a food additive, it is labeled as E171. Its purpose is not to add color but to enhance existing color by providing opacity and brightness. However, there has been some controversy related to its safety, leading some manufacturers to limit or stop its use.
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